How to Start a Travel Baseball Team

Bryan Brammer

Baseball is a sport that kids can learn to play at an early age. For most, picking up a ball and throwing it is instinctive. Baseball is just ingrained in many of us.

Due to the sport’s popularity with kids, it can be tough for a player or team to stand out. Some smaller rec leagues aren't able to support and challenge players that want to grow to play at the high school or college level.

The solution? Travel baseball. But where do you begin if your community doesn't have a travel program? It can seem like a daunting task to learn how to start your own select baseball team at first, but we'll walk you through the steps to get started below.

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    1. Finding Coaches & Volunteers

    Volunteering to help coach or manage a travel baseball team can be a big commitment. Especially when most parents have a hard time remembering to pick their kids up from school.

    It's vital that you inform coaches and volunteers of the time commitment needed to help with your program. You may want to even consider having your volunteers sign a travel ball commitment form or code of conduct.

    There are a few routes that one can take when recruiting coaches and volunteers:

    Parents & Other Family Members - this will be where a majority of volunteers and coaches come from. Having parents involved is very helpful especially since most will be present during practice and games so they are more than likely willing to assist.

    Former Coaches - many former coaches are always looking for ways to still be involved in the game of baseball. This may even be a good way to recruit players as athletes usually run in the family. Former coaches also have the experience to help lead other volunteers.

    Former/Current Players - more than likely coaches and volunteers will not be able to every practice or game. High school or even older players can often serve as fill-ins when necessary. This also gives the younger players something to strive towards as they interact and learn from players they can admire.

    Once you have reached out and spoken to several interested parties, it’s a good idea to schedule a meeting in which you can establish expectations and assign responsibilities for the upcoming season.

    The last thing you want is for members of your support team stepping away because they didn’t understand the level of commitment that was required. Once you have your leaders and volunteers in place, it’s time to analyze the finances needed to help your travel team succeed and grow.

    A solid group of volunteers is critical to form a travel baseball team.

    2. Budgeting for Your Season

    Managing a travel baseball team has many moving parts. When of the tougher ones to tackle is understanding the costs. Below are some items that would be helpful to consider as you learn how to start a travel baseball team.

    Secure a Practice Facility

    This doesn’t have to be anything fancy. Many public parks allow field rentals per the hour. If there is ever a rainy day, indoor batting cages can be a viable backup plan. Classroom sessions are also a great idea when bad weather ensues. Thinking Baseball has a helpful app that helps players know what to do and where to be on every play. It’s perfect for on and off the field teaching sessions. It’s important to plan your practice schedule ahead of time so you have options.

    Uniforms and Team Equipment for Travel Baseball

    These items can get worn out over the duration of a season, especially with all of the traveling. It’s important to look into uniforms and equipment that isn’t too expensive but is durable for the long haul. Having to spend additional money on replacements certainly can add up.

    It’s also important to be clear on what you designate as team fees and player fees. Of course this always come down to clear communication.

    Traveling Expenses

    When learning how to start a travel baseball team, it’s important to understand the amount of time and money is involved when traveling. Food, lodging, activities during down-time or between tournaments, and gas are all factors that need to be considered. It’s helpful to plan out each tournament so you can keep the unexpected costs at a minimum.

    Fundraisers & Sponsorships

    These are terrific ways to help raise money in order to better manage your travel baseball team. There are numerous websites, programs, and creative ways to raise funds. Having everyone involved at some level is great for early team building. Sponsors could be local businesses or other larger national brands that support youth sports.

    3. Creating a Brand and Generating Interest in Your Teams

    In order to put a travel baseball team on the field you are going to need to recruit actual players. This requires making the public aware that you exist and are serious about forming a team. There are a couple of things you will need in order to gain interest and from a team.

    Create a Logo and Brand

    A logo not only helps with credibility but it brings excitement in that players will want to be a part of something new and fun. It also helps tremendously when marketing your travel baseball team. It demonstrates commitment and organization.

    When creating a new logo it's important to have a few different versions so you can use them on uniforms, hats, and social media profiles.

    • Your logo should have at least one color version as well as a black and white version.

    • You should also make sure you have a logo with no text (for content like social media or hats) and a version that includes the name of your team.

    An experienced designer can easily create a brand for your team like the image above, and it doesn't have to be expensive. Not an artist? When you sign up for a website at Jersey Watch we can help design one for you.

    Set Up a Website for Your Travel Baseball Teams

    A website will give parents and potential players all of the information they will need about the rosters, schedules, necessary forms, and team payments. A website will be the central hub for everything related to your team.

    You can also post coach profiles, team accomplishments, your Mission and Vision, and anything else to help promote your organization to newcomers.

    Setting up a website can be a great way to build credibility for your program, manage administrative tasks like scheduling and payment collection, and promote your teams in future seasons.

    Never built a website before? Try a simple website builder made for sports like Jersey Watch.

    4. Promoting Your Travel Baseball Team

    Once you've established a strong online presence by setting up a website, you can begin to promote your team. Listed below are a few great marketing tools you can use to your advantage.

    Using Google Keywords Online

    One way you can promote your youth travel baseball team with your website is by utilizing keywords. For example, if you're a travel baseball team in North Carolina, you can plug keywords into your website and target people who search the term "travel baseball NC" on Google.

    Because we know people who search that term are more than likely living in North Carolina and are interested in travel baseball, we can safely assume they're more likely to register for a baseball team. You can also target keywords such as: "How to get on a travel baseball team" and "travel baseball teams near me".

    It can take a bit of time for a new website or social media account to show up in Google results. Need more help getting your site in search results? Learn more in How to Get Your Organization to the Top of Google Results.

    Building Relationships With Local Schools and Rec Baseball Teams

    The most surefire way to promote your travel team is by reaching out and building relationships with schools and rec baseball teams in your local area. Whether they are high school programs or youth programs, the coaches and administrators for these programs likely have connections to athletes who are looking to get into travel ball.

    Ask the coaches or board members if they'd be willing to post information about your program on their website, or include info in their email information to parents.

    Running Free Baseball Training Camps and Clinics

    If you have a talented coaching staff who have a little bit of free time, ask them if they'd be willing to host a free clinic to help draw interest for your program.

    Running a free camp in the offseason is a great way to introduce real players into your program. You can also use the camp to collect contact information from parents so you can keep them posted about tryouts for your teams in the future. Plus, it's always great to help out young athletes in your community!

    5. Scheduling Tryouts & Collecting Payments

    Scheduling Tryouts

    Travel baseball teams are an exciting thing to be a part of as a player. It’s very possible that you will receive interest from more than enough players. Tryouts will allow you to chose the players that you think will give you the best chance to compete. Tryouts let you see the different types of skills and abilities that players have.

    Make sure you choose additional players for when families go on vacation or are unable to make tournaments for other reasons. Schedule more than one tryout. This gives players a fair chance to make sure they can attend at least one.

    Registering Players & Collecting Payments

    Registration can be used for tryouts, collecting team fees, or both. Either way, it is important to gather as much information about your players in order to serve them better and make things easier to run.

    Online Registration is the best way to collect funds, gather contact information, choose jersey size, and agree to waivers and other forms that your town may require.

    You can also give your players the option to pay in automatic installments so it's super easy to collect your team fees before your season gets started.

    Online payments will make it much easier for parents to pay their fees and save you tons of time running your program.

    6. Registering Your Teams

    Now that you have recruited your coaches and volunteers, delegated responsibilities, organized your finances, marketed your team, and conducted your tryouts, you’ll need to register your team.

    In order to participate in tournaments you’ll have to be a recognized travel baseball team. In some cases, if you're already sure of what league you'd like to be apart of, you may be able to speed up the process by focusing on how to start a USSSA travel baseball team for example. Below are some organizations you can look into joining:

    USSSA Baseball

    Triple Crown Baseball

    AAU Baseball

    Nations Baseball

    Getting your Travel Baseball Team Ready for Next Season

    Factoring in the budget for your season and the level of competition is important when assessing your team's schedule and tournament entries.Getting your Travel Baseball Team Ready for Next Season

    Learning how to start a baseball team doesn’t have to be a painful process. You can start small with just one age group and add more teams in future years as your program gains traction and notoriety.

    Start by finding other volunteers to help you coach and manage a travel baseball team. It’s pretty simple to begin promoting your team by creating a logo, setting up a website, and beginning to recruit players to try outs.

    Now that you know how to start and manage a travel baseball team, you can search for tournaments to enter and start winning those trophies!

    Additional Resources

    A Simple Youth Baseball Registration Form Template

    The Best Tools for Nonprofit Sports Organizations

    The Top 7 Youth Baseball Drills for Coaches

    How to Motivate a Youth Sports Team

    6 Benefits of Coaching Youth Sports