How to Start a Flag Football League

Jimmy Nuveen
The first game of football was played in 1869 between Princeton University and Rutgers University in New Jersey. Since then the sport and its culture have changed quite a bit.  Specifically, flag football leagues have sprouted across the United States due to their non-contact regulations and low costs.  
If you are interested in starting a league in your community, you might need a few tips and strategies to get your flag football program off and running. In this post we’ll cover everything you’ll need to decide how to start a flag football league. Follow along to start getting prepared for your first season.

What You’ll Need to Start a Flag Football League

Let’s break out the necessary steps you need to take to get your new league off the ground.

Find Board Members and Coaches for Your Flag Football League

Do you have any friends or other parents who are willing to handle some responsibility maintaining the league? It is important that your league defines a few leaders to oversee the structure of the league and teams. Also, having board members to help with administration, marketing, and  field maintenance is critical. In the beginning, you may have trouble getting absolutely everything right and it may seem like an experiment. But after a year or so your board will be running like a well oiled machine.
Finding parents to volunteer to coach is equally as important. Without any coaches, there is no league. Parents of players are often eager to coach, so if you can recruit players, you can probably recruit coaches. Remind them that the only commitments they have to make are hour-long practices during the week and games on weekends. You can also offer a discount or other incentives to parents that volunteer. Also be sure to give your newly found coaches plenty of flag football coaching resources to help give your program a head start.
youth sports volunteers teaming up
Running a flag football league is a team sport.

Identify Fields for Your Flag Football Teams to Play

Flag football is played on the exact same field as regular football fields – one hundred-yard fields with markings. However, some flag football leagues mark every five yards instead of every ten yards like on a football field. It’s up to your league’s discretion whether to mark every five or ten yards. 
Your league will need several fields in play at one time if there are more than two teams, and it may be wise locate them all within walking distance. If the areas are publicly-owned, contact your local parks department to reserve the area for the season’s practices and games.
Also, take a look around the area. Are there concessions and bathrooms for parents, players, and fans? During the summer and early fall months, the heat index in your town may rise to dangerous levels. It’s important to have both shade and ample opportunity for hydration – especially during day-long sporting events like tournaments – for everyone enjoying your league’s games.
flag football defense
Getting your facilities in order is critical to the success of your league.
Fields are just one of the costs of running a flag football program. Learn about all of the potential costs here: How Much Does It Cost to Start a Youth Football Team?

Create a Logo and Build a Brand for Your Flag Football League

Before marketing your league to the public, create a logo and brand. Make sure it remains consistent throughout your league’s advertising campaigns so you can build credibility. You can use the logo on t-shirts, uniforms, social media profiles, website, and any other promotional materials.
Don’t have the art skills to make a logo yourself? It’s pretty cheap and easy to get a logo made by a freelancer using a service like or
a logo and branding for a flag football league
A strong logo and branding will help build credibility for your new league.
If you’re starting your league from scratch, NFL Flag Football offers plenty of marketing materials and resources to get your league up and running, including the use of NFL Flag Football branding and NFL team logos and jerseys.

Market Your Flag Football League

You can start getting the word out about your league on social media. You should definitely consider creating Facebook, Instagram, or YouTube accounts for your league so you can promote registration, post event photos, and more.
Work directly with local schools to get marketing materials in the halls and exposure in their existing football programs.  Local high school coaches are normally willing to get involved to help get the word out to families in the community. Just as important as coaches are referees; work with the local school district to organize referees and other officials for all your games and tournaments.
When promoting the registration period for your very first season, make sure to define the age boundaries for your league. Make clear where your games are going to be played, when they will take place, how often practices will be held, and other necessary details that both players and parents should know.
Another way you can market your program is through finding sponsors and running football fundraisers. Sponsors can help you raise funds for your program that you can use on any of your expenses, including advertising costs. (Do you have a cheer program too? Learn more about cheerleading fundraising ideas).
To effectively market the league, you’ll also want to be sure to follow the next step…

Create a Website for Your Flag Football League

Finally, create a website for your league so the players and parents can easily access all important information. Create a league-wide schedule before the several months before the season starts so parents understand when practices begin, what days of the week games take place, and when to expect playoffs to start.
Before the season, you can register players and collect payments. Once you finalize schedules you should post the on your league website along with rosters and coach contact information.
Setting up a website with an overview of your organization, registration info, and schedules will help you run your league smoothly year-round.

Additional Resources

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