How to Write a Youth Sports Business Plan

Mike Keenan
youth sports business plan
youth sports business plan
So, you've decided to start a youth sports organization? That's great! 
Creating a youth sports business plan is key to launching a successful operation. It’s also important if you want to apply for youth sports grants and get funding. 
Even if your organization will be a nonprofit, you should still create a business plan to manage your mission, goals, and budgets.
Learn how to create a solid business plan and set up for success in this article.

Understanding the youth sports market

Before diving into your business plan, it's important to understand the youth sports market. The market has been growing steadily, but families actually had few options to play sports coming out of COVID, one study found. 
Still, youth sports leagues serve over 60 million children annually in the United States. It also generates billions of dollars in revenue, with families spending an average of $883 per child on youth sports in 2022. 
Therefore, now is a great time to get involved in youth sports and establish a successful league. 

Youth sports business plan template

Here are the main sections of a youth sports nonprofit business plan:
  1. Executive Summary
  2. Organization Summary
  3. Services 
  4. Market Analysis Summary
  5. Strategy and Implementation
  6. Management
  7. Financial Plan
  8. Marketing Plan
  9. Performance Metrics and Evaluation
  10. Growth Opportunities and Future Plans 

Executive Summary

The Eastland Bobcats are a youth sports organization based in the metro area of Canton, Ohio. Our mission is to teach kids and teens the values of teamwork, discipline, and sportsmanship through a variety of sports. 
We offer soccer, basketball, and baseball training sessions, leagues, and tournaments. We're different from other youth sports organizations in the area because we have an elite coaching staff, top-notch facilities, and strategic partnerships.

Organization Summary

Eastland Bobcats is a 501(c)(3) nonprofit organization, owned and managed by people with extensive coaching, sports management, and marketing experience. 
The mission of our organization is to provide safe and fun environments for young athletes to grow and develop essential life skills.


Our services include:
  1. Training Programs: Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
  2. Leagues and Tournaments: Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
  3. Camps and Clinics: Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
  4. Sports Equipment and Merchandise: Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.

Market Analysis Summary

Ohio's youth sports market is booming, with a lot of families investing in activities. 
The target audience includes kids and teens between 5 and 18 years of age. It also includes their parents, who want high-quality sports programs in a structured and supportive environment. 
Key competitors include other youth sports organizations, clubs, and academies in the area.

Strategy and Implementation

Our strategy for success includes:
  1. Community Outreach: Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
  2. Marketing: Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
  3. Partnerships: Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
  4. Continuous Improvement: Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.


The Eastland Bobcats will be managed by a team of experienced professionals, including a general manager, sports directors for each discipline, coaches, and administrative staff. 
Management oversees daily operations, implements our strategic plan, and ensures everyone's safety.

Financial Plan

Our financial plan is designed to ensure the sustainability and growth of the organization. Key components include:
  1. Funding Sources: Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
  2. Expenses: Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
  3. Financial Projections: Detailed projections for revenue, budget, expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
By following this business plan, the Eastland Bobcats youth sports organization is poised for success, offering a valuable service to the families of Ohio and making a lasting impact on the lives of young athletes in our community.

Marketing Plan

To effectively promote the Eastland Bobcats and attract participants, we will implement a multi-channel marketing strategy that includes:
  1. Website: Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
  2. Social Media: Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
  3. Local Advertising: Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
  4. Community Events: Promote our programs at local events, such as fairs, festivals, and sports tournaments.
  5. Referral Program: Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.

Performance Metrics and Evaluation

To measure our success and identify areas for improvement, we will track key performance indicators (KPIs) and conduct regular evaluations. These KPIs include:
  1. Enrollment Numbers: Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
  2. Revenue: Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
  3. Customer Satisfaction: Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
  4. Athlete Development: Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.
By regularly monitoring these KPIs and implementing necessary adjustments, we can ensure the continued success and growth of the Eastland Bobcats youth sports organization.

Growth Opportunities and Future Plans

To maintain our competitive edge and continue serving the needs of our community, we will pursue growth opportunities. 
Potential future plans include:
  1. Facility Expansion: Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
  2. Scholarship Program: Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
  3. Coach Development: Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
  4. Partnerships: Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.
The Eastland Bobcats will grow as a leading youth sports organization in Ohio by pursuing these growth opportunities and staying committed to our mission.

Tips for running a youth sports organization

1. Get a youth sports management platform

Starting a youth sports business involves lots of things, like registrations, scheduling, communication, and website management. 
A youth sports management platform like Jersey Watch simplifies these tasks so you can focus on developing your youth sports programs.
sports league and club management software
With Jersey Watch, you can easily:
  • Create a professional website using customizable templates. 
  • Provide seamless online registration for parents. 
  • Manage schedules for practices, games, and other events. 
  • Communicate with parents and coaches through email and text. 
  • Run background checks and manage athlete rosters. 
Sign up for a Jersey Watch account today. It’s free to start.

2. Choose a niche

Choosing your niche starts with figuring out which sports are popular in your area. Research the most played local sports and the demographics of the kids participating. You'll be able to identify the best opportunities for your business with this info.
Some popular competitive sports are:
  • Basketball
  • Baseball
  • Softball
  • Soccer
  • Football 
💡PRO TIP: Research local schools, gyms, community centers, and existing sports organizations to gather information on which sports are most prevalent in your region.

3. Find a good location and facilities

A good location and facilities are crucial for your youth sports business. You'll need to think about accessibility, visibility, and proximity to your target market. 
You'll also have to decide whether to rent or buy a facility. Renting has more flexibility and lower upfront costs, while buying has long-term stability and appreciation potential. You can also minimize costs by using the local school district or city park systems.

4. Market your league 

Social media

Social media is an invaluable tool for marketing your youth sports business. With platforms like Facebook, Instagram, and Twitter, you can reach your target audience and share updates, promotions, and photos. Create a content calendar to keep your followers engaged.

Sponsorship opportunities

Sponsorship opportunities with local businesses can increase revenue. Companies can sponsor teams, events, or even your facility in exchange for advertising and promotional benefits. By doing this, you can offset costs and build relationships.

Local events and networking

You can raise awareness of your youth sports business by attending local events and networking with other businesses. Consider hosting open houses, offering free clinics, or participating in community events to showcase your offerings and connect with potential customers.

5. Get your licenses and permits

Find out what licenses and permits you need to operate a youth sports business. Licenses, zoning permits, and health and safety inspections may be required. Be sure to obtain all required documentation before opening.

6. Obtain insurance

Protect your business and assets with insurance. Obtain liability insurance to cover potential injuries or accidents on your premises. To protect your facilities and equipment,  consider property insurance.

Create your youth sports business plan today

Starting a youth sports organization can be a rewarding startup venture, offering the opportunity to make a difference in the lives of young athletes while capitalizing on a growing market. Follow the steps in this article and you'll be well on your way to creating a successful youth sports business.
Jersey Watch is the Fastest Way to Manage Your Sports Organization