Attracting sponsors for your youth sports organization
By Tim GusweilerDec 14, 2016
Getting local businesses and organizations to sponsor your league or team can be hard, time consuming work.
Thinking beyond the outfield sign or jersey logo is important to find new sponsors. Here’s a few creative ideas that might work for your league or team.
Allow a Sponsor to Support Reduced Registration Fees
What’s a great way to get the parents at your organization excited? Reduce the registration fees.
A local sponsor can help support the community by helping provide a reduced registration fee for the parents. Offer the opportunity for sponsors to reduce your registration fee by $5 or $10 by if they commit to sponsor your organization at the according level.
Have too many players to find that significant of a sponsor? Maybe just allow a sponsor to sponsor reduced fees for a single division, like Tee Ball.
Official Umpire/Referee Sponsor
Referees and Umpires can become expensive, but they’re critical for your sports organization. Allow a sponsor to cover the costs (or contribute to the cost) of the referees or umpires.
The referees could wear a special shirt or hat recognizing the sponsor, and your referee training materials and registration forms could also thank the sponsor for their critical support.
Involvement is a critical part of your organization can be valuable for sponsors, because they feel like they are contributing to your success. It’s working for pro soccer leagues in Europe, and you can take a few of their tips and tricks.
Send Sponsored Text Messages for your Biggest Supporters
If you have a list of parent and coach emails and phone numbers that you use to keep everyone up to date, consider sending monthly text messages recognizing your biggest sponsors. This can offer big value for your sponsors, giving them direct access to the parents in the community.
Thinking about sending text messages to parents, coaches, and community members? Be sure to form a plan first.
Include your Largest Sponsors in the Design of your Website
Website space is a valuable for sponsors. A few organizations we work with at Jersey Watch request that their most significant sponsors are included in their website design.
Your website gets valuable traffic from parents and community members. Let them know who your biggest sponsors are, and make sure to communicate to potential sponsors that space on your website is available.
Ask your Sponsors What they Would do if they Ran your Organization
What if your sponsors made all of the decisions for your sports organization? If they could do whatever they wanted, what would they do to support the community? That’s a helpful question to ask when you solicit new sponsorships, or renew your sponsorships from last year. Maybe they have unique ideas that you’ve never thought about in your traditional packages.
Have other ideas that have worked for your organization? Send me an email at firstname.lastname@example.org.