Attracting Sponsors for Your Youth Sports Organization

Tim Gusweiler on Dec 14, 2016 in Fundraising
Attracting Sponsors for Your Youth Sports Organization

Getting local businesses and organizations to sponsor your league or team can be hard, time consuming work. Thinking beyond the outfield sign or jersey logo is important to find new sponsors. Here’s a few creative ideas that might work for your league or team.

Allow a Youth Sports Sponsor to Support Reduced Registration Fees

What’s a great way to get the parents at your organization excited? Reduce the registration fees.

A local sponsor can help support the community by helping provide a reduced registration fee for the parents. Offer the opportunity for sponsors to reduce your registration fee by $5 or $10 by if they commit to sponsor your organization at the according level.

Registration Have too many players to find that significant of a sponsor? Maybe just allow a sponsor to sponsor reduced fees for a single division, like Tee Ball

Official Umpire/Referee Sponsor

Referees and Umpires can become expensive, but they’re critical for your sports organization. Allow a sponsor to cover the costs (or contribute to the cost) of the referees or umpires.

The referees could wear a special shirt or hat recognizing the sponsor, and your referee training materials and registration forms could also thank the sponsor for their critical support.

Involvement is a critical part of your organization can be valuable for sponsors, because they feel like they are contributing to your success. It’s working for pro soccer leagues in Europe, and you can take a few of their tips and tricks.

Referee The referees could wear a special shirt or hat recognizing the sponsor

Send Sponsored Text Messages for your Biggest Supporters

If you have a list of parent and coach emails and phone numbers that you use to keep everyone up to date, consider sending monthly text messages recognizing your biggest sponsors. This can offer big value for your sponsors, giving them direct access to the parents in the community.

sponsored text message

Thinking about sending text messages to parents, coaches, and community members? Be sure to form a plan first

Include your Largest Sponsors in the Design of your Website

Website space is a valuable for sponsors. A few organizations we work with at Jersey Watch request that their most significant sponsors are included in their website design.

Your website gets valuable traffic from parents and community members. Let them know who your biggest sponsors are, and make sure to communicate to potential sponsors that space on your website is available.

Sponsors Website Make sure to communicate to potential sponsors that space on your website is available

Ask your Sponsors What they Would do if they Ran your Organization

What if your sponsors made all of the decisions for your sports organization? If they could do whatever they wanted, what would they do to support the community? That’s a helpful question to ask when you solicit new sponsorships, or renew your sponsorships from last year. Maybe they have unique ideas that you’ve never thought about in your traditional packages.

Need Help Building a Website?

At Jersey Watch, we help thousands sport organizations get up and running online with a website, online registration, communication and scheduling tools. Try Jersey Watch for free, or send us a message at if you have questions!

Have other ideas that have worked for your organization? Send me an email at

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